<a href="example.html" title="Put keywords in a natural language phrase" target="_blank">What people see </a>
Don't get confused that http://www.w3schools.com/HTML/html_links.asp doesn't include the title attribute; the offical spec does.
To stop the search engines from following add:
rel="nofollow"
Great tip Terri, the title attribute is often overlooked, I will be adding it to my anchors from now on.
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